11Lines - Skin, beauty & body e-commerce case study Skip to content
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11lines.co.za Live site
The 11Lines website homepage
01 / The challenge

Stand out from the day the business launched.

11Lines entered a saturated e-commerce space and needed a brand presence strong enough to stand out from the day the business launched.

Product-led storytelling
02 / Approach

A shopping journey with warmth, clarity, and movement.

The new site pairs editorial imagery with straightforward navigation, product discovery, and direct purchasing. The result feels human and expressive without making the store harder to use.

  • Clear category pathways
  • Brand-first product imagery
  • Direct routes to purchase
Face
Beauty
Body
03 / Outcome

Attention that kept building.

Campaign performance supplied by ND Marketing.

8M4M0 8.3M
8.3MViews
100.4KContent interactions
+2K%
27.2KTotal followers
11Lines 500 millilitre castor oil product
11Lines rose water product
11Lines castor oil product
04 / What we did

A connected brand, commerce, and content system.

01Full social media management
02Brand development
03Website design
04Packaging design
05Ad campaigns
06Marketing strategy
07Content creation
"We were with this client from the day the business started, and we are proud to still be part of the client's glowing success."
ND Marketing internal note